Plunk offers an AI- and machine-learning-powered mobile app that estimates a home's upside—branded Plunk Value™—and provides project-level renovation recommendations and financing options. The company plans to release and iterate on its first-of-its-kind app and further develop next-generation analytics for residential real estate professionals. Plunk also offers a home renovation loan to simplify financing major remodeling projects. As part of its initial rollout, the app is available on iOS in the greater Seattle area. Plunk was founded by tech and real estate veterans David Bluhm and Brian Lent and emphasizes connecting homeowners, lenders and contractors to bring trust and transparency to home improvement decisions. Plunk offers an app that lets homeowners run 'what if' scenarios to estimate how renovations and local factors affect their home's value. The product uses image processing, AI and machine learning to assess a home's condition and recommend specific remodeling projects to increase value, producing a Plunk Value metric that estimates potential post-renovation value. It focuses on the entire homeowner journey rather than transaction-focused valuation tools and provides tailored, actionable recommendations compared with services like Zillow's Zestimate. Plunk employs 15 people and has raised more than $2 million to date. GeekWire previously reported an initial $1 million raise in July 2019 when the company was known as Lamba. The company is led by founders David Bluhm and Brian Lent, Seattle startup veterans with prior exits and senior roles at companies including Medio and HERE. Plunk plans to expand its app to address other aspects of home ownership.

Total raised

$9M

Funding rounds

2

Latest round

Seed

Latest activity

May 2021