Pluralis runs a crowdsourced contest platform that lets businesses solicit redesigns and copy from a network of creative optimizers to improve landing-page conversion rates. Businesses post contests with tiered payments tied to measured conversion improvements and entrants use Pluralis’s tools to modify text, images, and headers. After submissions, clients select revisions to A/B test live; a submission only wins if it outperforms all others and the incumbent page, and clients pay only for proven gains. Pluralis completed beta tests with customers including SysAid and Jottix Media and has opened the service to the public. During beta the company reported average conversion improvements of 17–27 percent. Financially, Pluralis has raised $1 million in seed funding from Thetime and Cyhawk Ventures.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2012