Pluto builds a card and expense-management platform to digitize cash spend for underserved SMBs in the Middle East. Its product issues unlimited virtual and physical cards with spend controls, connects to existing business bank accounts, enforces category restrictions, and automates receipt collection and reconciliation. The company was founded in October 2021 by CEO Mo Aziz (a Y Combinator alum), CPO Mohammed Ridwan and CTO Nayeem Zen. Besides the three co-founders, Pluto has two other employees and operates a fully remote team with its business team primarily in the UAE and engineering in Canada (with some U.S.-based engineers). Pluto is still pre-launch but reports 35 customers in its pipeline with zero marketing to date. The startup plans to use new capital to hire, secure bank partnerships and licenses and to launch in the UAE and Saudi Arabia, with longer-term plans for Egypt, Pakistan and Bangladesh.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022