Plutus operates a crypto-enabled neobank platform that offers users a payment card, fiat on-ramps, and token-based rewards. Its newest product is PLUS, a loyalty token launched on Base blockchain on February 4 that guarantees a minimum redemption value of $10 and can be exchanged for cash, gift cards, or discounts with major brands. The token is already trading on Aerodrome DEX, the primary decentralized exchange within the Base ecosystem, providing immediate liquidity and visibility. By anchoring rewards to a fixed fiat value and leveraging low-fee Base infrastructure, Plutus aims to differentiate itself from traditional and crypto loyalty schemes that often suffer from illiquidity or opaque valuations. The company has survived multiple market cycles since its 2015 inception, building credibility with both users and investors. While Plutus has not detailed future partnerships, management indicates that additional brand integrations are planned to increase PLUS utility. Industry observers, including Coinbase’s Head of DeFi, view the initiative as a practical demonstration of how blockchain can enhance everyday card spending. No revenue or user figures were disclosed in the article.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026