Polar’s iOS app enables users to vote on photo polls about fashion, film, food and more, and to upload images and other media. The app collects voting data to begin building a friend and interest graph that matches users with like-minded people. Polar launched in November and saw rapid engagement, hitting 1.5 million votes in its first month and 3 million votes in January. The company reports an average number of votes (users) per day of around 55 and says 87% of people who download the app vote. An app update added the ability to see how friends vote, find friends in the app, skip uninteresting polls, and explore Topics & Tags. The startup is led by co-founder Luke Wroblewski (a former Yahoo VP and co-founder of BagCheck) and partner Jeff Cole. The new funding will be used for hiring and product development.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2013