AdsNative provides an ad stack and enterprise software that lets publishers add flexible native placements and apply optimization tools. Its server-side stitching technology inserts ads at the CMS level to reduce page-load impact and bypass ad-blocking. The company announced plans to use new capital to launch AdsNative Enterprise, a platform integrating open ad serving within publishers' CMS, and the product has launched with media partners Disqus, Politico and We Heart It. Those partners together reach a reported combined audience of over 1 billion per month. AdsNative is based in San Francisco and was co-founded by Satish Polisetti and Dhawal Mujumdar; the company has 23 employees. The article notes the recent Series A as the company’s current funding event. AdsNative is a Berkeley, Calif.-based platform provider that enables publishers to sell various kinds of native ads directly to advertisers. It manages direct-sold campaigns and allows publishers to add any number of native networks and exchanges, automatically optimizing fill-rates and revenue. Leadership cited includes Satish Polisetti (CEO), Max Gutman (CTO), Kuldeep Kapade (Head of Publisher Development) and Dhawal Mujumdar (Head of Product). Customers include premium publishers such as Politico, SourceForge and Rant Media Network. The company raised a funding round in 2014; financial terms were not disclosed though reports said the transaction amounted to $2m. The round was led by InterWest Partners with participation from Onset Ventures, Foundry Group Angel via AngelList, KBS+ Ventures and ad-tech angels including Mike Kerns and Barry Honig.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2015