Polyvore's core product is a web service that lets shoppers pull favorite items from any online store and combine them into digital "sets" — personalized outfit collages. The site reports 13 million unique monthly visitors, an 80% year-over-year increase, and users create on average one set every two seconds (about 1.4 million sets per month). Polyvore has run marketing campaigns for brands and retailers such as Gucci, Lancôme, and Nordstrom and recently announced Polyvore Live during Mercedes Benz Fashion Week to showcase emerging designers. The company provides designers with analytics on how many sets include their clothes, which products are used most, and how brands rank on the site. Founded in 2007, Polyvore plans to use new funding to accelerate growth and hire additional engineering talent. Leadership changes include Jess Lee becoming CEO while co-founder Pasha Sadri focuses full-time on product strategy and engineering as CTO. Polyvore's core product is a virtual styling tool that lets users pull items from any online retailer to build fashion collages ('sets') and collections which can be embedded and shared. The site reports roughly 30,000 sets created daily and attracts over 6 million unique visitors per month following new branding efforts and the launch of Facebook Connect. Polyvore has forged partnerships with brands including Calvin Klein, Barney's, Lancôme, Zappos, Marc Jacobs and the Gap to create branded collages and user contests. The company generates revenue from those brand partnerships and from affiliate fees when users purchase items shown in sets. Launched in 2007, the startup is described in the article as having been armed with $7 million in funding and having just raised $5.6 million.

Total raised

$20M

Funding rounds

2

Latest round

Series C

Latest activity

Jan 2012