Pontiflex operates AdLeads, a self-serve mobile advertising platform where advertisers pay only after a viewer completes a signup. The company says AdLeads lets small businesses run local ad campaigns across iOS, Android and Windows while avoiding wasted clicks or impressions. Pontiflex raised $7.7 million in new funding disclosed in an SEC filing and confirmed by CIO/COO/co-founder Geoff Grauer. The company later clarified the funding came from Talus Holdings, which is backed by Blackstone’s GSO Capital. Management says the round is intended to grow AdLeads. Since AdLeads launched last March, about 10,000 local businesses have signed up. Pontiflex has raised roughly $15.5 million in total, and earlier investors include New Atlantic Ventures, Greenhill SAVP, and RRE Ventures. Pontiflex operates an online lead-generation marketplace that facilitates interaction between advertisers and publishers. The company bills itself as “the industry’s only open and transparent lead generation marketplace” and offers real-time campaign optimization and speedy campaign generation. Pontiflex emphasizes fast campaign generation and ongoing optimization to improve advertiser and publisher outcomes. Financially, the company recently closed a $2.5 million Series A round. Pontiflex says it will use the capital to strengthen sales and marketing efforts to enhance its lead generation services.

Total raised

$10M

Funding rounds

2

Latest round

Series D

Latest activity

Jan 2013