Founded in April 2023 in Punta del Este, Pooshlo applies artificial intelligence to the fast-growing influencer marketing industry, enabling brands to purchase specific interactions—comments, likes, shares—rather than generic content posts. The SaaS platform charges brands a US$280 monthly subscription plus a 3% commission on campaign budgets, while influencers pay nothing. Both brands and creators must pass an internal vetting process, with influencers needing at least 5,000 followers; more than 500 creators are already queued for activation. Early clients include Ipanema, Punta Shopping, and Príncipe Humberto, as well as several marketing agencies that unlock multiple advertisers at once. Beyond marketing automation, Pooshlo aims to become the industry’s fintech backbone by standardizing and processing influencer payments across Latin America, a market its founders estimate will move about US$40 billion in 2025. The company is preparing geographic expansion across South America and into the U.S. Latino market. It has completed a US$500 k angel round and plans to raise a pre-seed round of roughly US$1 million during an April trip to Silicon Valley.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2026