Pop Market launched in Athens and operates an app for on-demand grocery orders promising roughly 15-minute delivery and a curated selection of “thousands” of items, including fresh fruit and vegetables. The company runs a vertically integrated dark store model and currently has four dark stores in its nascent network. Pop Market positions itself against incumbents like efood and Wolt and argues Greece is currently underserved for online groceries, citing a 2020 grocery retail market of €11.3 billion with online penetration under 2% (≈€163.3 million). Founders have prior on-demand grocery experience and say the business is focused on offering fastest delivery and strong retention. The startup also states it has international ambitions but will prioritize rapid domestic expansion first. Its strategic goals include expanding the dark-store footprint, scaling the supply chain, and growing the team to capture the underserved daily/occasional grocery purchase market.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2021