POP, created by Taipei-based Woomoo Inc. and launched in November 2012, lets developers turn paper wireframes into interactive prototypes by photographing sketches. The product initially launched on iPhone and has expanded to support iPad, Android, and the web to enable cross-platform prototyping. Version 2 adds Dropbox sync, duplicate projects, mockups, links for cross-device collaboration, scrolling for long pages, and gesture support (swipe, zoom, tap). POP emphasizes a low entry barrier and mobile-first prototyping to simplify the design process. As of the article, POP has signed up 150,000 users and been used to create 1.5 million sketches, including designers at Facebook, Google, Dropbox, Evernote, and Twitter. The company faces competitors such as Proto.io and Flinto and is expanding platform support and features to retain and grow its user base.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2014