POP is a Bengaluru-based fintech startup that operates the POPclub app and is building a UPI-enabled payments and rewards platform. It was launched by Bhargav Errangi in May 2023 and targets late millennials and Generation Z shoppers. POP received approval from the National Payments Corporation of India to operate as a Third-Party Application Provider (TPAP) and accept UPI payments through its app. To construct its UPI stack it has partnered with financial institutions including Yes Bank and Juspay. The app uses a proprietary rewards currency, POPcoins, which users can earn on UPI transactions and spend with more than 200 D2C brands across categories such as beauty, personal care, electronics, fashion, and home goods. Brands on the platform include mCaffeine, Adil Qadri, Anveshan, Two Brothers Organic Farms, Epigamia, and Simple Skin Care (owned by HUL). The company intends to use recent funding to accelerate rollout of initiatives such as the POP UPI service and other product expansions.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2024