Popcord sells a compact, stylish charging cable designed to live on a key ring and plug into any USB port for on‑the‑go top‑ups. The product features both a micro‑USB and Apple Lightning connector, making it compatible with a majority of smartphones. It is made of precision‑cast zinc with a flexible rubber cord, weighs approximately 12 grams, and measures about 4 inches extended and 2.5 inches when closed. The design is offered in multiple colorways (gunmetal/black, silver/white, gunmetal/red, gold/black) and a pink option is planned. The device is positioned as an elegant, handy alternative to other cables and is intended for everyday carry. Current commercial activity includes a live Kickstarter campaign that has already exceeded its funding goal.

Total raised

$55M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2014