Popdog is a Los Angeles-based technology and services company developing products to optimize esports and gaming live streaming for brands, publishers, talent, teams, tournaments, and other stakeholders. Its initial product ecosystem includes Loaded, which provides sponsorship sales, creative, and merchandising services for gaming influencers, and NoScope, an enterprise Twitch discovery and analytics solution. Popdog also incorporated the esports division of Catalyst Sports & Media to expand advisory and services capabilities. Leadership includes founder and CEO Alexander Garfield, CCO Colin DeShong, CSO Niles Heron, and CTO/CPO Andreas Thorstensson, with Loaded founder Brandon Freytag and Catalyst co-founder Josh Swartz taking ongoing leadership roles. The company plans to use the funds to hire across technology, services, and product development, expand Loaded’s esports services, and evolve NoScope’s data and reporting toolset with features tailored to esports stakeholders. Financially, Popdog raised $9M in a Series A round to support these growth and product development efforts.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2018