Poppi produces prebiotic sodas using real fruit and apple cider vinegar, with under five grams of sugar and about 20 calories per serving, targeting digestion, immunity and skin health. The company launched in March 2020 and has expanded distribution rapidly, growing from roughly 7,500 retail locations in 2021 to more than 20,000 today and projecting 30,000 doors next year. Poppi reports 148% revenue growth over the past 12 months and a 250% increase in online sales; it has also generated over 1 billion TikTok views. Management has built a direct store delivery (DSD) network to place cans in refrigerated sections and on-shelf pallet drops, which leadership cites as a key competitive advantage. The company has upgraded its executive team with a new CEO from Talking Rain Beverage, a CMO with CPG marketing experience, and a CFO who previously led Essentia Water through an exit. New capital will be used to build brand equity, get more cans into consumers' hands, pursue club retailers and multipacks, and develop additional flavors (with two potential flavors planned next year). Poppi makes prebiotic sodas that deliver approximately a tablespoon of apple cider vinegar per can alongside sparkling water, real fruit and plant-based sweeteners. The brand positions itself as a better-for-you, lower-sugar soda with no artificial ingredients and digestive health benefits. Poppi is available in nine flavors and sold at about $2.49 per 12oz can. It is distributed in over 7,500 retail doors, including Target, Safeway, Kroger, Publix and Whole Foods, and is sold online at Amazon. The company cites strong category performance—#1 in SPINS’ MULO segment with 7,509% annual growth and functional soda category growth of 465% y/y. Proceeds from the latest funding are earmarked to expand distribution, scale the internal team and invest in major marketing opportunities. Founded by Stephen and Allison Ellsworth in 2020 after starting in Dallas farmers’ markets, Poppi leverages celebrity and influencer cultural relevance to grow.

Total raised

$39M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2022