Popup offers a no-code platform for creation, management and hosting of online stores, from landing pages and ad campaigns to checkout, through a visual drag-and-drop editor. The product targets merchants who need differentiated, personalized storefronts beyond legacy marketplace templates. The company began in 2021 and launched a beta in September, with a public launch planned for Q1 2023. Popup monetizes via monthly subscriptions and checkout processing fees. The founders say they cannot disclose traction metrics yet; the company employs 40 people. Founders Corey Holmes and Matteo Grassi previously bootstrapped a dropshipping company, Viceroy Group, into an eight-figure business and plan to use the new product to expand into additional sectors over time.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2022