PopUp Bagels launched during the pandemic in 2020 out of founder Adam Goldberg’s home kitchen in Westport, Conn. and operates as a NYC-based viral bagel business. Customers order bagels online days in advance and pick them up at specified times and locations. The company sells 3-, 6- or 12-pack fresh-from-the-oven bagels and runs weekly flavor and brand collaborations paired with artisanal schmears such as Utz Cheese Ball Cream Cheese and Bowery Farms Basil Pesto Butter. Buyers are encouraged to “grip, rip and dip” the bagels as part of the product experience. Financially, the company closed an $8M Series A and intends to use the funds to expand its executive team. Previous investors have returned to co-invest alongside the new lead. PopupBagels began as founder Adam Goldberg's pandemic home-kitchen project and has grown into a recognized New York‑region brand known as “Not Famous But Known.” Its bagels are baked with a crispy, chewy crust and a lighter-style crumb, sold only in advance by the dozen with two schmears and baked fresh for pickup at permanent or pop-up locations. Schmears include classic and inventive flavors such as Grilled Scallion, Dill Pickle, UTZ Cheeseball, and Chili Crunch Butter. The company won the Brooklyn Bagelfest 'Best Bagel' award two years running and was featured in the New York Times. PopupBagels plans to expand beginning in the Northeast by leveraging small-footprint storefronts and underutilized restaurant kitchens. Capital from the recent seed round will be used to grow the corporate team and prepare that expansion.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2023