POPxo is a digital publication and media-tech platform that produces humorous, in-house-written stories and curated content for women aged 18–34 across India. The site combines editorial content with a 'Shop' feature that curates beauty and other products from various e-commerce platforms, and it monetizes via native advertising and events. The platform claims 14.3 million monthly users, of whom more than 80% are women, and is now available in Hindi. Founder Priyanka Gill (with co-founder Namrata Bostrom, who is no longer with the company) runs POPxo under Luxeva Ltd UK, which was founded in 2014. Management says it will consolidate commerce as a strong revenue stream and plans to strengthen vernacular offerings beginning with Hindi, along with continued investment in video and the platform. POPxo is a women-centric digital media startup based in Bengaluru that publishes roughly 500 stories per month. The platform works with brands for monetisation and partnered with over 150 brands in 2016. POPxo is prioritizing product development to feature news items in different formats and to introduce new interactive features for users. The company has increased focus on writers and on staff using data to identify which stories go viral or attract readership. POPxo favors monetisation through brand integration rather than subscriptions and is aiming to break even by the end of 2017. The recent funding is being used to accelerate these product and monetisation efforts. POPxo operates a digital media platform focused on fashion, beauty and lifestyle for women with a social focus. The site leverages a network of "style muses"—editors, artists, designers and entrepreneurs—to create and curate content. Founded in 2014 by Priyanka Gill and Namrata Bostrom, the company is based in New Delhi, India. POPxo plans to use new capital to grow operations in English and Hindi, launch new content verticals and increase its video production efforts. The article does not disclose operating metrics or revenues.

Total raised

$10M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2018