Positive Group (formerly Sarbacane Group) develops solutions for digital business communication, including email and SMS (marketing and transactional), automated workflows, conversational marketing with livechat and chatbot, and sales engagement. The group is the parent company of Mailify and rapidmail and supports about 25,000 customers, mainly SMEs and mid-market companies as well as large groups and public institutions. Led by founder and CEO Mathieu Tarnus, he remained the majority shareholder of the group after the transaction. The company has expanded its capabilities through acquisition, purchasing Marketing 1BY1, a Lille-based developer of a Customer Data Platform. Positive Group reports a turnover expected to approach $30M this year. The business is headquartered in London, UK.

Total raised

$110M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2022