Possible (earlier Truweight) offers research-driven nutrition products and programs that combine a library of over 70 formulated Superfoods with personalised coaching delivered through an app. Users are assigned one of more than 100 qualified nutrition coaches who provide customised diet plans, monthly Superfood kits, meal logging, weekly video tutorials and live webinars called nutriclubs. The company tracks nutrient intake using a “health dollars” framework rather than calorie counting. Its revenue model is based on Superfood sales and programme memberships for weight loss and lifestyle disease management. Possible reports having worked with more than 50,000 customers, adding roughly 1,000 customers per month, and expects to grow about 10% month-on-month while aiming to add around 100,000 more customers by end of FY2022. The founders plan to deploy recent funding to expand into a D2C food products business and broaden disease-management offerings.

Total raised

$1M

Funding rounds

1

Latest round

Series B

Latest activity

Apr 2021