Postclick is the company behind the Advertising Conversion Cloud™, a platform that combines machine learning, conversion-rate optimization (CRO) expertise, and modular component libraries to optimize post-click experiences. The platform applies ML to layout and content recommendations, runs continual experiments (Multi-Armed-Bandit methodology), and leverages network-wide learnings to improve conversion rates. Postclick says its dataset includes over 20 billion data points, millions of custom landing page experiences and billions of ad clicks, and cites customers such as BetterHelp, HUM Nutrition, theSkimm, and Liquid Death. Until this raise the product was available only to limited customers by invitation; the company is now making the Advertising Conversion Cloud™ openly available. The company will use the funding to evolve from an agency model to a full technology-led SaaS solution, advance its machine learning and AI offerings, and deepen penetration into vertical markets. Postclick positions the platform as a way for marketers to reduce wasted ad spend and increase return on ad spend.

Total raised

$20M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2022