Postie combines online data collection with an on-demand print-and-mail technology to deliver highly targeted direct mail campaigns. The service offers turnaround times on print orders in as little as 24 hours and claims the equivalent of online ad-targeting for physical mail. Customers can access demographic, interest, and behavioral data on more than 320 million people, use retargeting for mail campaigns, and integrate with existing CRM tools. The company was founded by Dave Fink and Jonathan Neddenriep, both formerly principals at the startup studio Science; Neddenriep continues as CTO. Postie positions direct mail as a scalable media channel that leverages data-driven and quantitative digital marketing techniques. The founders cite the Direct Marketing Association's 2014 estimate that direct mail campaigns generated $46 billion and hope to grow Postie's share of that market.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2018