PostRocket analyzes Facebook Pages via the Facebook Insights API and delivers actionable “Today’s Recommendations”—a checklist of what, when, and how often to post to maximize reach and engagement. The product identifies top-performing post types, tags posts with topics and sentiment, and recommends relevant articles or current events to publish. The company claims its tech can double the number of fans a Page reaches and is positioned as scalable software rather than an agency. PostRocket began by managing high-profile pages (notably helping Pitbull increase weekly reach from 650,000 to 1.3 million) and pivoted to a subscription product while in 500 Startups. It is still in private beta and plans to use its new funding to build out the team, advance its recommendation engine, hire a chief data scientist, and ramp marketing. The founding team is five people (average age ~21) and includes CEO Tim Chae; the co-founders are Boston-based and dropped out of Babson College to join 500 Startups.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2012