Powerlytics offers a proprietary data and predictive analytics platform that creates a complete financial picture of US households and businesses, underpinned by tax returns from the past 20 years. Financial services firms use its data to improve marketing and risk decisioning through frictionless income estimation and verification, insights into household deposits and investable assets, and small-business revenue estimation. Current customers include top banks, alternative lenders, wealth management firms, and partners serving bank, credit union and wealth sectors. The company is led by CEO Kevin Sheetz. Powerlytics raised an undisclosed funding round and intends to use the proceeds to expand operations and accelerate development efforts. Powerlytics operates a proprietary big-data analytics platform that reconstructs anonymized financial information from publicly available U.S. government sources into actionable consumer and business financial data. Its dataset covers roughly 200 million adults and 30 million businesses and is used by major U.S. banks, asset managers, and insurance companies. The company supports use cases including income verification, business revenue prediction, customer default modeling, market segmentation, retention, and marketing funnel optimization. Recently Powerlytics launched Recession Impact and Recession Recovery Scores that rank U.S. nine-digit ZIP codes by predicted recession severity and recovery strength. The firm says it will use the new funding to expand sales, data science, and product management teams and to grow the business broadly. Founded in 2011 and based in Doylestown, Pa., Powerlytics positions its products to help clients navigate COVID-19–related economic uncertainty. Powerlytics operates a proprietary big-data analytics platform that reconstructs anonymized financial information from public U.S. government sources into easily understood financial statements. Its data covers 144 million households and 27 million businesses and is used by major U.S. corporations and financial services providers to manage risk, discover markets, drive strategy, benchmark performance and target marketing. The company says it will use the new funding to accelerate product development, strategic alliances, client services, sales and marketing. CEO and co-founder Kevin Sheetz framed the investment as validation of Powerlytics’ market intelligence platform. The announcement was made from Doylestown, Pa., and emphasizes strategic distribution and development plans rather than specific financial metrics or valuation.

Total raised

$4M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2020