Founded in 2024 by Prateek Jindal, PowerUp Money operates a SEBI-registered mutual fund advisory platform designed to make high-quality, unbiased investment advice affordable to millions of Indians. Its app allows users to review mutual fund portfolios for free, assess portfolio health and receive institution-grade research recommendations. The flagship subscription, PowerUp Elite, offers fund selection, asset allocation, rebalancing and end-to-end guidance for an annual fee of Rs 999, while the forthcoming PowerUp Infinite will provide fully managed, 1:1 goal-based advisory. Together the two products create a comprehensive advisory stack spanning app-first guidance to bespoke wealth solutions. Within eight months of launch the platform has attracted more than 500,000 users, tracks over Rs 65,000 crore in assets and counts 25,000 paid Elite members. PowerUp plans to use new capital to strengthen research, scale PowerUp Elite, launch Infinite and invest heavily in financial literacy. Over the next three years, it aims to onboard 10 million users and deepen its influence in India’s retail wealth-management market.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2025