Precision Opinion offers market-research and data-collection services using proprietary technology it says produces extremely accurate results for survey participants. Its platform and operations give voice to millions of American survey participants each year. Clients include social science agencies, government agencies, political consultants and large corporate customers. Founded in 2007 and based in Las Vegas, the company operates two state-of-the-art call centers and employs more than 700 Nevadans. Precision Opinion recently secured a $2.1 million investment intended to bolster product development, sales and marketing and to support hiring roughly 150 new local jobs. Leadership says the financing will support continued growth and the company’s market position after expanding from a 15-person firm to over 700 employees during its history. Precision Opinion provides consultative, data-collection and analytical market-research services using Computer Assisted Telephone Interviewing (CATI) technology for political organizations, government agencies, non-profits and the entertainment and hospitality industries. The company operates a 650-seat CATI data collection center and a focus-group facility that includes a commercial-grade kitchen and a 48-seat movie theatre. Precision Opinion has provided insights into the last three U.S. presidential elections and currently employs more than 700 Nevadans. Proceeds from its recent financing will be used to refinance existing debt and to provide additional growth capital. Management said the funding will support the company’s growth trajectory as it heads into the 2020 election cycle. The firm was founded in 2006 and is based in Las Vegas.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2020