Predictry builds recommendation engines that track page visits, map viewing and purchasing behavior, and — with user opt-in — incorporate connected social network data to surface relevant product suggestions. The company tailors its algorithms for each site rather than using one-size-fits-all plugins, aiming to improve clickthrough and relevance compared with simpler Shopify/Magento add-ons. Predictry targets small- and medium-sized businesses and fast-growing e-commerce sites that lack resources to build proprietary recommendation systems. Its customers include The Crescent, an Islamic lifestyle store run by Celcom, and it is conducting trial runs with several large regional e-commerce startups. The team plans to expand into a wide range of e-commerce verticals, from food delivery to travel sites. Predictry raised $230,000 in seed funding and will use the proceeds for marketing and to hire additional developers.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2014