Preen.me began as a Facebook fan community and launched a consumer website for beauty and makeup tips in June. The company is building a crowdsourced, big-data recommendation engine to deliver personalized product suggestions and price comparisons. Today the site functions mainly as a beauty tips and ideas hub but plans to surface top products for users with similar profiles (age, skin type, climate). Preen.me reports over 180,000 Facebook fans, “six-figure” uniques, and roughly 40 user interactions per week on the site. It currently monetizes via affiliate advertising and sees advertising and sponsorship as near-term revenue paths, with longer-term brand relationships planned. The team of eight is supported by Upwest Labs (Palo Alto); with the new funding they will hire developers and relocate the business to New York within 12 months.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2012