Prelaunch is an Armenian startup that helps hardware founders test product-market fit by running reservation-style prelaunches that measure real willingness to pay. Its core product uses simple marketing funnels and two-page test sites (interest page + price/buy page) to capture real purchase intent rather than survey responses. The team says it has worked with more than 1,000 companies and receives over 100,000 visitors per month to its platform. Prelaunch evolved from a marketing agency experience and emphasizes a behavioral-economics approach to reduce wasted production and inventory. The company had been bootstrapped to date and is now expanding its engineering, marketing, and customer efforts. CEO Narek Vardanyan says the product helps founders and companies learn pricing, positioning, and customer segments earlier in development.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2023