PrePlay builds second‑screen social gaming apps for smartphones and tablets that let sports fans predict match and play-by-play outcomes and compete with one another. Founded in 2010, the company offers apps for baseball, hockey, and football and emphasizes a mobile-first, game-first approach under CEO Andrew Daines. PrePlay reports roughly 100,000 registered users and about eight million total predictions to date; users made over 200,000 play-by-play predictions on Baseball’s Opening Day. The company highlights an average session length of 50 minutes and focuses on high engagement as a core metric. It plans to expand its sports portfolio to cross-market titles and bridge seasonal gaps between sports. The new funding will be used to grow its Ruby on Rails and native iOS and Android engineering teams and to scale its advertising, in-app purchase, and platform licensing businesses. PrePlay is a New York-based predictive game studio offering social games where users compete to predict outcomes of live TV shows and sports. The company currently operates two titles: PrePlay Football and Molson Canadian NHL PrePlay, the latter licensed by the NHL and sponsored by Molson. PrePlay was formed in April 2010 and is led by founder and CEO Andrew Daines. During the NHL Stanley Cup Finals users posted 187,508 real-time predictions, a highlighted usage metric. The company says it will use the $3.1M Series A to expand its team and release titles for a greater variety of sports, media and entertainment content. Terms of the funding were not disclosed.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2013