Pressboard is a native ad marketplace that brings brands and publishers together on a single, streamlined platform to commission, edit, publish and track branded content. The company launched in 2014 and its platform hosts more than 300 publishers, including Mashable, Vox Media, Business Insider, the Toronto Star and Thrillist. Pressboard says it has helped brands such as GE, Ford, General Mills and Chase create more than 1,200 custom stories. The company built its own analytics system and offers Pressbot, which analyzes headlines, topics, sentiment and readability to predict a story's performance before publication. As display ad revenues decline for many publishers, Pressboard aims to automate and streamline native ad buying and sales processes. It recently raised new capital to expand its marketplace and product development.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2017