Pressly is a Toronto, Canada-based content marketing startup that provides a cloud-based platform for media companies and marketers. The platform lets users search the web, social networks, blogs, magazines and newspapers from a single dashboard, aggregate favorite sources, and syndicate content in real time. It also includes analytics and user engagement tools. The company was co-founded in 2011 by Jeff Brenner and Peter Kieltyka and counts clients such as GQ, IBM, Conde Nast, Deloitte, Docusign and Peroni. In 2015 Pressly raised $2.1M and intends to use the funds to expand its offering and extend into the enterprise market. The product and customer list position the company to pursue larger enterprise deployments. Pressly offers a SaaS platform that makes websites smartphone- and tablet-friendly using HTML5 technologies and customizable templates. The product has been used by publishers such as The Toronto Star and by projects for The Economist Group, and Ziff Davis has used it for a content marketing campaign sold to IBM. During beta the service accrued roughly 500 testers and the company reports engagement metrics of about 22 pageviews per visit and a 4% bounce rate. Pressly positions itself toward both publishers and B2B content marketers, emphasizing lead-generation features and a model that does not take ad revenue share. The company operates a 16-person Toronto-based team and charges businesses starting at $199 to $499 after a 30-day trial. Planned product work and go-to-market activity include hiring, marketing expansion, and new features such as Mailchimp integration and landing-page support.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2015