Simba Sleep sells the SIMBA Hybrid® mattress, a dual spring and memory foam product that features four layers of proprietary cooling foams supported by 2,500 patented conical pocket springs. The company was founded in 2015 and operates from London, UK, and now employs 54 staff. To date it has sold 45,000 mattresses, holds an exclusive deal with John Lewis, and offers mattresses across standard UK and European sizes with a 10-year guarantee. Simba has launched in France, Germany, the Netherlands, Ireland, North America and the Middle East, and plans to roll out in 34 countries over the next 18 months. The company says it will use the new funds to scale growth and accelerate new sleep-innovation product development across Europe, Asia and the Middle East. Simba is a UK mattress retailer that specialises in selling mattresses packaged in a box. The company opened for business in August 2015 and was described as a year-old business at the time of the article. Its product positions it against rivals such as US company Casper and UK start-up eve Sleep. Simba focuses on direct-to-consumer mattress sales through its specialist online retail model. The latest funding is intended to support overseas expansion. Financially, the company has raised a total of £8.5m to date following the most recent round.

Total raised

$17M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2017