Priceagent offers a self-serve platform that runs price-sensitivity tests in minutes by collecting real consumer feedback to reveal demand plateaus, price walls, and competitor benchmarks. The product gives teams a full view of how many customers would buy at each price and how demand shifts across features, channels, and positioning. Priceagent provides access to buyer willingness-to-pay across 130+ markets from a pool of over 300 million verified consumers and uses a proprietary algorithm perfected over 10 years. The platform is used by more than 1,500 brands across 45+ countries, including Ticketmaster, Electrolux, Tripadvisor and Bridgestone Golf. Headquartered in Stockholm with an office in Los Angeles, the company aims to expand sales, accelerate hiring, and roll out its self-serve offering more broadly.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2025