Pricefx provides a modular SaaS solution for price optimisation management (PO&M) and configure-price-quote (CPQ) aimed at enterprises of any size. Its software helps companies define prices across many changing variables—including customer segments, competitor data, costs, inventories, and historical sales—and CPQ capabilities aggregate these variables to configure and price products and services. Founded in 2011 and Munich-founded, the company has been expanding its product set and ecosystem, including the May acquisition of French market leader Brennus Analytics to add AI capabilities. Pricefx says demand for SaaS pricing solutions has increased since the pandemic as companies accelerate digital transformation and seek competitiveness in a downturn. The company reports signing more than a dozen new customer deals since March. It plans to use recent funding to further expand, invest in product innovation, extend its partner ecosystem, and consider strategic acquisitions. Pricefx offers a modular, cloud-based SaaS platform for price optimization management (PO&M) and configure-price-quote (CPQ) for enterprises. The platform aggregates variables such as customer segments, competitor data, costs, inventories and historical sales to optimize pricing and product configuration. Management says the new funding will let the company expand platform capabilities, add new functionality and introduce several new products in 2020. Pricefx plans continued global expansion through organic and partner-enabled growth and intends to increase sales and marketing investment. The company also cited planned strategic projects including M&A to broaden its pricing intelligence offering. Pricefx has resolved recent IP litigation with Vendavo and said its valuation has tripled in the last 12 months (no figure disclosed). Price f(x) provides a modular cloud-based pricing optimization (PO&M) and configure-price-quote (CPQ) SaaS platform for enterprises of any size. The company says it serves over 80 global, blue-chip B2B and B2C customers, including Robert Bosch, Schneider Electric, Owens-Illinois, Iron Mountain and Sonoco. It has developed a partner ecosystem with leading technology, consulting and integration providers, including Bain & Company and SAP. Price f(x) plans to use the new funding to expand existing platform capabilities and introduce a product offering for the SME market segment. The company was founded in 2011 and is headquartered in Munich. Price f(x) is currently engaged in patent litigation with U.S. competitor Vendavo and has filed petitions for Covered Business Method (CBM) review of multiple Vendavo patents. Price f(x) provides a cloud-native price management, optimization and CPQ SaaS suite covering the full price management lifecycle, including strategy, controlling, setting, optimization and realization. The solution is positioned for both B2B and B2C customers and emphasizes fast implementation, flexibility and low risk. The company says its business model is based on customer satisfaction and loyalty rather than long-term commitments. After a strong year, Price f(x) doubled its number of customers and established market presence in the US and Asia Pacific with new offices in Chicago and Brisbane. Management plans to expand commercial operations across North America, Europe and Asia to serve its growing customer base. The company was established in 2011 in Pfaffenhofen, Germany. Price f(x) is a Pfaffenhofen, Germany‑based company that offers a suite of SaaS pricing optimization tools for medium and large corporations. Led by co‑founder and CEO Marcin Cichon, the platform gives companies control and visibility over margins and profitability. Key functionalities include Configure Price and Quote (CPQ) to speed closing, identify upselling and cross‑selling opportunities, and manage on‑ and off‑invoice discounts and rebates. The company closed a €4m Series A funding round. Backers included Credo Ventures and Talis Capital. Price f(x) intends to use the funds to expand its commercial operations across North America, Europe and Asia.

Total raised

$131M

Funding rounds

5

Latest round

Series C

Latest activity

Jul 2020