Pricepally is an online grocery store in Nigeria offering fresh produce and packaged food through an app and a WhatsApp chatbot. Founded in 2019, it sources produce directly from contracted farmers and packaged goods from manufacturers, using short supply chains and negotiated prices to keep costs affordable. The startup operates fulfillment centers across three Nigerian cities and outsources delivery, providing same- or next-day delivery to customers. Pricepally plans to expand beyond the three cities it currently serves and to re-introduce online group buying to unlock wholesale prices for retail customers. It recently launched April, a WhatsApp chatbot aimed at the mass market to drive customer acquisition. Existing buyers account for more than 80% of the company’s revenues, and retail buyers make up about 70% of its customer base, reflecting high retention and its current operating dynamics.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2023