Prima Cinema installs a proprietary Prima box in customers' homes to enable downloading and private screening of first‑run films. The company charges $20,500 for the initial installation/first movie and $500 for subsequent titles. Founder Jason Pang is leading the effort to broaden access to early releases beyond entertainment‑industry elites. Prima secured capital to support deployment and commercialization of the service. The company received $5 million in funding from the venture arms of Best Buy and Universal. Reporting notes Prima's pitch to wealthy consumers and its aim to generate revenue for studios by monetizing early home screenings.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2010