Primer is a San Francisco-based software company that provides hyper-precise targeting for B2B marketers. Its platform orchestrates multiple first- and third-party data sources to create a large marketplace of unified, usable data, enabling customers to build hyper-targeted audiences. Those audiences can be activated in any destination—from CRMs to ad platforms—and can be enhanced with additional data points to improve activation effectiveness. Fast-growing business software companies such as Rippling, Air, Vouch, Carta, and Verkada use Primer to power their sales and marketing efforts. Primer raised $12M in a Series A and plans to use the proceeds to make the product more intuitive, expand the breadth and depth of data sources and destinations, and roll out new features to help teams more intelligently know which audiences to activate and for what ROI. The company also intends to expand its engineering, product, and go-to-market teams under founder & CEO Keith Putnam-Delaney.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2022