Primetag provides a SaaS platform for influencer marketing planning, measurement and optimisation, offering real-time full-funnel KPI tracking and omnichannel measurement including online and offline sales conversions. The product is designed to make influencer campaigns easier to manage, scale and more ROI-driven by enabling marketers to measure every campaign’s KPIs. Its solutions and services operate across more than 50 markets. The company says it has fine-tuned its core product to a point where it can be scaled globally. Management plans to use new funding to accelerate the product pipeline, expand market and sales capabilities for entry into new markets, and finalise testing of an MVP for a new business line. CEO Manuel Albuquerque indicated the round will allow adding more data analytics capacity for global clients.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2024