PRISM is a spectrum of brands created by a collective of “Lightkeepers” focused on solving the complex, often invisible challenges of urban life. Evolving out of OYO’s disruption of the budget hotel segment, the company has broadened its mandate over the last five years to include short stays, extended living, luxury escapes, co-working spaces, and event venues. Its portfolio features brands such as DanCenter, Belvilla, Motel 6, Traum, Direct Booker, CheckMyGuest, Sunday, Weddingz, Innov8, and several SaaS platforms. Together these businesses serve more than 100 million customers across 35+ countries and 100 cities worldwide. PRISM aims to continuously push the boundaries of what is possible in cities by combining local cultural adaptation with global operating standards. The newly raised capital will support further brand expansion, technology platform enhancements, and continued development of solutions that improve urban living experiences.

Total raised

$15M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025