Prismatic is an integration platform-as-a-service (iPaaS) startup that builds embedded integration tooling specifically for B2B SaaS vendors. The product includes a low-code integration designer, a native development environment, a management console and a marketplace for configuring and toggling integrations. The company recently launched an integration designer and expanded its API connectors, emphasizing developer-focused functionality and embedding capabilities. Prismatic was co‑founded in 2019 by Michael Zuercher, Beth Harwood and Justin Hipple and is designed to let SaaS companies offer customer‑specific, self‑service integrations. Its client base ranges from startups to Fortune 100 companies, and the company said it drove annual recurring revenue growth throughout 2023. The team is roughly a ~50‑person organization. Prismatic is an embedded integration platform (embedded iPaaS) that enables B2B SaaS companies to cost‑effectively build, deploy, and support native integrations for their users. Its platform includes an intuitive integration designer, an embedded integration marketplace, integration deployment and support, and a purpose‑built cloud infrastructure. Led by CEO and cofounder Michael Zuercher, the company says its platform has been adopted by SaaS product and engineering teams ranging from startups to Fortune 100 across many software verticals. Prismatic raised $9m in a Series A funding round led by Five Elms Capital. The company intends to use the funds to further invest in its platform and to scale its team. Prismatic is based in San Francisco, CA. Prismatic provides B2B software teams with tools to build integrations and deliver a first-class integration experience to customers. The platform includes a purpose-built infrastructure for running integrations, a low-code integration builder, integration deployment and support management, and an embeddable, white-labeled customer portal with self-service integration tools. The company was founded in 2019 and is led by CEO Michael Zuercher. In April 2021 Prismatic raised $3.25M in seed funding. The company intends to use the funds to expand operations and broaden its business reach.

Total raised

$34M

Funding rounds

3

Latest round

Series B

Latest activity

Jan 2024