Privacy.com provides free virtual and disposable payment card numbers so users can keep their actual credit card numbers safe and cut off companies from their bank accounts. The startup has issued 5 million virtual card numbers in the past three years. It is launching a Card Issuing API, which has been in beta testing for the past year, to allow corporate customers to issue virtual cards and manage employee expenses programmatically. CEO Bo Jiang says the company offers upfront, transparent revenue sharing and enables developers to sign up and create cards programmatically the same day. Privacy.com plans to focus on early-stage enterprise customers that need lighter-weight online payments solutions. The company will use new funds to hire and ramp up product development to serve more enterprise customers. Pay with Privacy builds a consumer digital-card product called Privacy.com that generates disposable debit card numbers on the fly and auto-populates them into merchant checkout forms. Users can enter any name or billing information with these virtual cards to keep personally identifiable information private. The product is free to consumers; the company generates revenue from card-issuing interchange. The startup says its initial target market is roughly 4 million tech-forward US individuals concerned about online fraud. Near-term priorities are refining the product and testing customer acquisition, and the company’s stated #1 six-month goal is to be profitable. CEO Bo Jiang framed privacy as a core mission and described the fundraising process as difficult at first but easier after initial checks.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2020