Prive is building a configurable e-commerce subscriptions platform that plugs into existing APIs from Shopify and other e-commerce platforms to identify recurring purchase patterns and recommend customizable subscription offerings to merchants. The product aims to surface items customers are likely to rebuy, enable more flexible subscription mixes, and make it easier for shoppers to cancel items that pile up. The company was founded by Claudia Laurie and Alex Craciun, former Uber product managers, and is months-old with a seven-person team. Prive raised $1.7 million in pre-seed funding to finance product development. Management points to a large market opportunity, citing eMarketer data on rapid subscription-ecommerce growth and rising share of U.S. e-commerce sales. Prive will compete with established players such as Recharge, Bold Commerce, and Chargebee.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2021