Privy provides a free website widget and landing-page product that lets users capture inbound leads and spin up mobile-friendly pages in seconds. Its free plan focuses on list growth, while paid customers can track ecommerce or in-store sales derived from every campaign. The company is led by CEO Ben Jabbawy and VP Engineer Peter Cai alongside three other developers. Privy intends to use the new funding to continue scaling its list growth product. The startup is based in Boston, MA. The article did not disclose revenue, user counts, or other operating metrics. Privy provides an end-to-end local marketing product that lets marketing managers upload location and manager data, authenticate channels (Facebook, Twitter, email providers, website), and create time-limited “chalkboard specials” for automated distribution. The dashboard surfaces which sites drive customers and lets teams drill into redemptions, reviews, claims, and customer data; imports/exports to Mailchimp, Constant Contact and CSV are supported. The product is designed for quick onboarding—businesses can get started in about 20 minutes—and the company shifted after 500 Startups to focus more on multi-unit regional and national chains with in-house marketing teams. Privy emphasizes finding high-intent customers rather than relying on large discounts. With the new funding the company plans to double its team of eight and further develop integrations, including Yelp, Foursquare, OpenTable and point-of-sale systems to track online-to-offline conversions. Pricing is custom/on-demand and the company declined to disclose customer count.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2013