Prizma is the first product of FEM, a Los Angeles–based startup founded by three women, offering a video-focused content recommendation platform that aims to surface contextually relevant clips. The platform combines machine learning, neuroscience research, and newly created videoclip metadata to predict what a viewer will want to watch next. Prizma syndicates recommendations from a site’s own video library and syndicated partners, serving clips with roll‑in ads. During a six‑month beta Prizma worked with publisher HitFix and is launching with Bankrate.com as a publisher partner. The company reports about one‑third of viewers served by its platform return within seven days, and that viewers who finish a video watch an average of two more; it contrasts this with Taboola/Outbrain repeat rates it cites. FEM says the new funding will be used to bring the platform to market and scale its operations.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2015