Pro.com began as a marketplace for hiring home improvement professionals and has morphed into a technology-driven general contractor. The company serves Denver, Phoenix, San Francisco, San Jose and Seattle and plans to expand to Portland next. In 2018 Pro.com saw job bookings grow 275% over 2017 and now has 125 employees. It emphasizes transparency and technology to simplify the fragmented, local home improvement market. Pro.com says the shift from marketplace to general contractor is harder to scale but gives it a chance to become a well-known brand in the space. The company will use new funding to enter more markets and expand its team. Pro.com shifted from a marketplace model to operate as a tech-centric general contractor with licensed teams in Washington state and California. The company staffs carpenters, electricians and project managers and supplements those teams with pre-screened subcontractors when needed. It uses technology to speed quoting, manage staff via mobile apps, capture site updates, generate invoices and track projects over time. Pro.com can generate quotes faster than many competitors and plans to introduce same-day/next-day quotes. In Seattle it currently generates quotes for about 3–4% of all projects and wins a high number of those. The company plans to expand on the West Coast and enter at least 10 new cities in the next year using the new capital. Pro.com operates a nationwide pricing engine and marketplace that gives homeowners instant, real-time estimates and recommendations for home projects, from painting a room to full kitchen remodels. Its technology produces real-time pricing estimates and matches customers to local home-service professionals using more than a dozen attributes including expertise, ratings, and proximity. The platform collects verified customer ratings and reviews after job completion to ensure quality. Within months of launch, more than $140M in home projects were estimated through the site across 22% of U.S. zip codes. Pro.com will use the new funding to grow its national customer base and add more home-service professionals to its marketplace. The company is based in Seattle and was founded by CEO Matt Williams and a team of former Amazon executives; it has raised $17.5M to date (a $14M Series A and a $3.5M seed). Pro.com, founded by former Digg CEO Matt Williams, operates an online platform that generates quotes for home-improvement projects and connects consumers with vetted professionals. The company is Seattle-based and remains in a beta phase while developing its marketplace and operations. Pro.com plans to be an e-commerce site that takes a cut of transactions it facilitates rather than charging for listings or views. The company emphasizes curating top professionals rather than listing every service provider, and will produce a “Pro Report” to help consumers in every major U.S. city find the best contractors. Management positions Pro.com against competitors such as Angie’s List, HomeAdvisor, and Porch, while arguing it will differentiate via vetting and transaction facilitation. Financially, Pro.com has raised $3.5 million from a group of investors including Jeff Bezos, Andreessen Horowitz, Madrona Venture Group, Redpoint Ventures, Two Sigma Ventures, and Sherpa Foundry.

Total raised

$61M

Funding rounds

4

Latest round

Series B

Latest activity

Jan 2019