Product Guru is an online product discovery platform that allows suppliers across FMCG, home, gift and travel categories to showcase products to retail buyers. The company is led by CEO Simon Coyle and is based in Glasgow, Scotland. Since launching in 2018, high street retailers signing up to use its services include John Lewis, Sainsbury’s and TK Maxx. Product Guru raised £330K in funding to support growth and product development. The company intends to use the funds to recruit two senior developers to support the launch of a premium subscription service in 2021. The round indicates a focus on building its paid offering and scaling engagement with retail buyers and suppliers. Product Guru is an online product discovery platform led by Simon Coyle and based in Glasgow, Scotland. It connects suppliers across FMCG, home, gift and travel categories with retail buyers via a 'Tinder for retail buyers and product suppliers' interface. The platform standardizes product details so buyers can compare offerings and isolate products that meet their criteria. Product Guru operates a freemium business model: basic features are free while a subscription tier provides sales analytics, product engagement statistics, product trends and other rich-data analytics. It raised £300K in funding from Belmond Capital, Scotmid and Scottish Enterprise and intends to use the funds to further develop its platform.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2020