Productiv is a data-driven enterprise SaaS management platform that consolidates scattered application data into a single pane of glass to show how employees actually use software. The platform provides actionable insights, intelligent recommendations, customizable no-code workflows, and automation to improve adoption, forecasting, budgeting, and security posture. Productiv enables CIOs to automate license provisioning and focus on higher-value, transformative business initiatives while improving employee experience and capital efficiency. Over the past year the company more than tripled revenue, doubled headcount, and expanded its enterprise customer roster. Customers named in the article include DocuSign, Kayak, PagerDuty, SentinelOne, Robinhood, GlobalLogic, Fox, Uber, and Zoom. Productiv positions itself to continue scaling its product and impact across large enterprises as SaaS adoption grows. Productiv provides application engagement analytics that surface feature-level and real-time usage across teams, geographies, devices and more, going beyond login data. Its platform analyzes more than 50 engagement dimensions to help IT leaders rationalize SaaS portfolios, drive adoption, and predict future application use. Since launching in April 2019, Productiv has added enterprise customers including Apttus, LiveRamp, Blue Diamond Growers, Fox, and Equinix and has built out engineering, sales, marketing, and customer success teams. The company reports significant business momentum and has made hires from Slack, eBay, Facebook, and Netskope. Productiv has raised a total of $28M to date. The company aims to enable enterprises to maximize application value for their people, budgets, and business through application engagement intelligence. Productiv offers a cloud-based dashboard that integrates with single sign-on tools to track login activity and surface real-time usage and engagement metrics. The platform extracts purchase and license data from contracts and financial reporting systems to provide an organization-wide view of agreements and expired software. Productiv highlights redundant apps, plots engaged users, teams, and locations, and lets admins create configurable rules and automate license reclaims. The company emerged out of stealth and was founded by CEO Jody Shapiro, COO Munish Gandhi, and CTO Ashish Aggarwal. Leadership includes executives with prior roles at Google Analytics, LinkedIn, Equinix, Postmates, Amazon, eBay, and Microsoft. Productiv says its analytics help CIOs drive new business value and cut costs by identifying underused SaaS spend; the company announced an $8 million funding round to support its growth.

Total raised

$73M

Funding rounds

3

Latest round

Series C

Latest activity

Mar 2021