Productsup provides a product-to-consumer (P2C) platform that manages all product-to-consumer information value chains across any system, channel, or technology. The company serves brands, retailers, service providers, and marketplaces and works with over 900 global clients. Productsup processes over two trillion products a month and employs more than 250 people. Leadership includes Vincent Peters (CEO) and Marcel Hollerbach (Co‑Founder and Chief Innovation Officer). The company plans to use new funding to advance product development, pursue merger and acquisition opportunities, strengthen its partner network, and expand into new markets. Productsup is based in Berlin, Germany. Productsup provides a SaaS platform that allows brands and retailers to optimize and syndicate product content to digital marketing, shopping and business channels such as Google, Amazon, Facebook and Walmart. The platform is used by more than 800 businesses worldwide, including five Fortune 20 companies and customers like IKEA, Beiersdorf, ALDI and Superdry. Led by CEO and co-founder Johannis Hatt, the company focuses on enabling product feed management and channel-specific content optimization. Productsup plans to use new funding for product development and to scale marketing and sales initiatives. The company also intends to expand its ecommerce data integration solutions into new markets, particularly in North America. To date the company has raised $45M in total funding.

Total raised

$90M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2022