ProductWind offers a platform that lets brands describe goals and set up 100-influencer campaigns within minutes using an automated database and proprietary technology. On the influencer side the company provides a portal where creators can discover, apply for sponsorships, receive or purchase products, integrate with social media, and get paid through the platform. The product monitors when sponsored posts appear and aims to drive measurable sales outcomes — the company cites examples such as boosting an Amazon product from page 5 to page 1. Co-founders Jason Kowalski and Tom Hirschfeld bootstrapped ProductWind for its first 18 months, were profitable from day one, and grew revenue tenfold during that period. ProductWind employs about 15 people and says it uses its flywheel of sales and influencer participation to improve campaign ROI and democratize access to the creator economy. The new funding will be used to hire additional technology and sales staff to expand its team and scale campaigns.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2021